The Pureology Precious Oil Shamp’oil is a unique, concentrated shampoo treatment that penetrates deep into the hair follicle with 4X the amount of active ingredients to deliver maximum results. Enriched with Sunflower and Coconut Oils, the gently foaming formula works to replenish and hydrate while protecting color vibrancy and tone. Due to its intensified formulation, only a tiny amount is needed for an economical, zero waste design and optimal results. Expect soft, revitalized hair with mirror-like shine and radiant color. Free from sulfates and silicones.